Promotion of the album

One tactic that Rizzle kicks used , was an online buzz. They were due to realease their 4th track from the album-"Mama Do The Hump". They decided to use a smart social media tactic.
In the video for "Mama do the Hump" the duo displayed a little dance routine similar to the dougie. In the run up to the single release, Rizzle Kicks asked their fans to send in photos/videos of themselves,friends and especially their mums performing "The Hump" , with the oppurtunity for 3 winners to receive 2 tickets to see them live and talk to them backstage.This was a very smart marketing idea. It not only meant that their fans will be actively uploading content, which mentions their single release, but that content will be viewed by their friends as well, spreading news of the single release to an even greater audience (social graph).

As you would expect, masses of fans rushed to upload photos & videos of themselves doing “The Hump”. Each upload received a large number of likes, and, the album on the Rizzle Kick’s profile, that the photos were being uploaded to, got over 800 likes.As you can see from the example above, the album received 826 likes, 120 comments and 18 shares. All of those interactions are priceless for Rizzle Kicks; they helped boost the buzz around the single release, inevitably led to higher sales figures and helped give their management another good statistic to show to radio when it came to plugging.

The internet is one of the greatest gifts for upcoming artists. If you learn to use social networking correctly you can promote your music to the whole world. Although flyers and posters are great for the local area and start your fan base growing , the internet is like fertilizer and will allow you to gain fans from round the globe. YouTube has started many a famous singers career. Justin Bieber was just a 14 year old boy who decided to put himself singing on to you tube, in a few weeks he had loads of views and went on to being one of the biggest names in pop. 

If your going to release an album or an EP you have to make sure your promotion is amazing. You need to get yourself on all the top social networking sites. I think one of the best places to promote is on Facebook, where you can create a band page. With the band page you can start a buzz going, updating on the creation of your album and when its going to be available to download/buy. This is important as you want your fans to be excited with you and looking forward to when they can get the album. 

Another important way to get your music heard is through gigs. Fans need to hear your music ! How else will they know if your album is worth buying? The best thing to do is to go to local open mic nights play a few sets in different locations and get writers from newspapers/blogs/magazines to write a review on your music. Although its not guaranteed that you will get a good review, its a very important step as if they do enjoy your music, they can recommend your album to contacts they have in the music industry.